FREE TOOL
Floral Pricing Calculator
Price an arrangement from its recipe. Enter the stems and what you pay for them, and the calculator marks up the flowers and the hard goods, adds design labor, and shows the price, your cost of goods, and the stems and bunches to order for the whole job.
Price per arrangement
$118.75
21 stems
- Flowers and greenery$20.00 wholesale
- $70.00
- Hard goods$10.00 wholesale
- $25.00
- Design labor
- $23.75
- Price
- $118.75
Cost and profit
- Cost of goods
- 25.3% of price
- Price minus cost of goods
- $88.75
Cost of goods is above 35% of the price, the upper limit Florists’ Review cites. Raise the markup or change the recipe.
The order
- 1 × $118.75
- $118.75
- Delivery
- $0.00
- Order total
- $118.75
Stems to order
- Roses
- 10 stems
- Spray roses
- 5 stems
- Eucalyptus
- 6 stems
The Floral Pricing Formula
Most florists price an arrangement in three parts, each marked up on its own:
- Fresh product: flowers and greenery at wholesale, times the fresh markup.
- Hard goods: the vase, foam, and ribbon at wholesale, times the hard goods markup.
- Design labor: a percentage of the retail price of those materials.
The price is the three added together. In the worked example from Florists’ Review’s Pricing for Profit, $20 of flowers at 3.5x is $70, $10 of hard goods at 2.5x is $25, and 25% labor on that $95 is $23.75, for a price of $118.75. The calculator opens with a recipe that adds up to the same $20 and $10, so it shows $118.75.
Common Markups and Labor Charges
These are rules of thumb from the trade press, not a standard. Change any of them and the calculator follows.
| Item | Range cited | Starting value here | Source |
|---|---|---|---|
| Fresh flowers and greenery | 3x to 5x wholesale | 3.5x | Florists’ Review, Pricing for Profit |
| Hard goods | 2x to 2.5x wholesale | 2.5x | Florists’ Review, Pricing for Profit |
| Design labor | 10% to 40% of the materials’ retail price | 25% | Florists’ Review, Realistic Pricing |
| Cost of goods | No more than 30% to 35% of the price | Shown in the results | Florists’ Review, Realistic Pricing |
The cost of goods guideline comes from Paul Goodman, a CPA who works with florists. The calculator marks the result when the wholesale cost of the flowers and hard goods goes above 35% of the price.
How Many Stems to Order
There is no fixed number of stems in a bouquet; the recipe decides it. Enter the recipe for one arrangement and the number of arrangements, and the calculator multiplies out the stems for the job. Add the bunch size your wholesaler sells and it rounds each flower up to whole bunches and shows the spare stems, which is what an event order costs you.
Wholesale prices per stem come from your own supplier or market. If you buy in person, the Los Angeles flower market and the San Francisco flower market guides cover hours, who can buy, and getting stems back to the shop.
How Much Should You Charge for Flower Delivery?
Price delivery from what the trip costs you, not from the arrangement. A $40 bud vase and a $300 centerpiece take the same drive. The fee has to cover the driver’s time out and back, the time at the door, and the miles on the vehicle.
Most shops publish a short list of zone prices, each set from the cost of a delivery to the zone’s farthest address; Delivery radius and delivery zones shows how to draw them. Enter the fee here and the calculator adds it to the order total.
Valentine’s Day and Mother’s Day bring a rush of deliveries into a few days. A courier service gives you extra drivers for those days without hiring: see courier service for florists.
Figures checked against their sources on .
Send Arrangements by Courier
Enter your shop and a delivery address to see what a courier charges for the run.
- A price range in about a minute
- SUVs, minivans, and cargo vans
- One-off, scheduled, or repeating routes
FLORAL PRICING FAQ
Floral Pricing Questions
How do florists price arrangements?
They mark up the wholesale cost of the flowers and greenery, mark up the hard goods such as the vase at a lower rate, and add a design labor charge as a percentage of the materials’ retail price. The calculator above follows that formula.
What is the standard markup on flowers?
Florists’ Review reports fresh flower markups of 3x to 5x wholesale, with 3.5x a common rule of thumb, and hard goods marked up 2x to 2.5x. They are trade rules of thumb rather than a fixed standard.
How much should a florist charge for labor?
Florists’ Review reports labor charges from 10% to 40% of the retail price of the materials, with 25% used as a rule of thumb. More complex designs justify the higher end.
What is a good profit margin for a florist?
One measure Florists’ Review cites from CPA Paul Goodman: the wholesale cost of goods should be no more than 30% to 35% of an arrangement’s price, which leaves 65% to 70% to cover labor, rent, and profit.
How many stems are in a bouquet?
It depends on the design and the flowers. Enter your recipe for one bouquet and the number of bouquets, and the calculator gives the stems and wholesale bunches to order.
How much should I charge for flower delivery?
Charge for what the trip costs: the driver’s time out and back, the time at the door, and the vehicle’s miles, plus a margin. Most florists publish a few zone prices, each set from the cost of delivering to the zone’s farthest address.
MORE FREE TOOLS
Related Tools and Guides
The other numbers behind a flower order.
Flower Delivery Without a Van
Couriers pick up at your shop for same-day and scheduled deliveries, with a photo at the door.